TPMC.
TP Marketing Consulting GmbH · Zurich

Independent consulting for digital marketing, performance and AI automation.

TPMC supports companies across platforms – from digital marketing strategy and performance campaigns to AI-powered workflows. Client-centric, with more than 15 years of experience in Switzerland and the DACH region.

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Services

Three focus areas – one goal: digital marketing that measurably contributes to business results.

Digital Marketing Strategy & Performance

Cross-platform strategy and execution across all relevant channels – Google, Meta, Microsoft, LinkedIn, TikTok, Snapchat, Pinterest, programmatic and more. Aligned with your goals, not with the interests of any single platform.

  • Campaign setup & optimisation (search, social, display, programmatic)
  • Account, tracking and setup audits
  • Media planning & budget allocation

AI & Marketing Automation

AI-powered workflows that make marketing teams faster and more precise: from SEO processes and media planning to continuous campaign optimisation and automated KPI reporting.

  • AI workflows for SEO and content processes
  • Automation of media planning and campaign optimisation
  • KPI reporting and dashboards – automated instead of manual

Advisory & Sparring

A sparring partner for in-house teams and leadership: from agency management and building teams and processes to interim mandates.

  • Sparring for in-house marketing teams and executives
  • Agency evaluation and management
  • Interim mandates in digital marketing

Experience

More than 15 years in digital marketing – on the corporate, agency and consulting side.

  • Credit Suisse Global Head Digital & Data Marketing: led a team of 70+ across four locations, introduced Adobe Experience Platform.
  • Digitec Galaxus Head of Digital Marketing & Media Planning: 10 years, built the digital marketing team of Switzerland's largest online retailer.
  • e-dialog AG Country Lead Switzerland.
  • Current mandates Lead Digital Marketing at THORWallet (DeFi) · Marketing Advisor at the DEC Institute.
  • AI & LLM projects Ongoing and previous project mandates for international AI companies: training, fine-tuning and evaluating large language models.
  • Teaching Guest lecturer at HWZ University of Applied Sciences in Business Administration Zurich (CAS Marketing Automation).

About TPMC

Portrait of Thierry Pool

TPMC is led by Thierry Pool, a digital marketing executive with more than 15 years of experience in Switzerland and the DACH region. His career spans e-commerce (Digitec Galaxus), banking (Credit Suisse) and the agency side (e-dialog) – today he is a Senior Client Partner at Aleph and an independent consultant.

This combination of corporate, scale-up and agency experience means TPMC knows both sides of the table – and advises independently of platform or agency interests.

  • Locations: Zurich and Vienna
  • Languages: German, English, French
  • TP Marketing Consulting GmbH, founded 2024, based in Opfikon

Contact

Let's talk about your project – no strings attached.

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